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-50% Sony GM* Cameras

  from 13.02.2026 to 15.02.2026

Only 13-15.02. get Sony GM lenses with a 50% discount when purchased simultaneously with selected Sony full-frame cameras.

Add the selected products to the shopping cart of our online store and the discount will be applied automatically. In one order you can combine only one promotional camera with one promotional lens.

The promotion is not valid for lenses Sony FE 28-70mm f/2 GM, 50-150mm f/2 GM, Sony FE 300mm f/2.8 GM OSS, Sony FE 400mm f/2.8 GM OSS и Sony FE 600mm f/4 GM OSS.

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Camera Sony A7 IV

  • Sensor: 33MP BSI Exmor RS CMOS
  • Sensor Size: Full-frame (35.9 x 23.9 mm)
  • Video: 4K (3840 x 2160) 30p 4:2:2 10-Bit
  • Viewfinder: OLED Quad-VGA с 3 680 000 т.
  • Lenses: Sony E (FE)
  • Autofocus: Хибриден (759 фазови / 425 контрастни т.) с 94% покритие, Eye AF за животни
  • Continuous Shooting: до 10 к./сек.
  • Maximum Shutter Speed: 1/8000 сек.
  • Max Flash Sync Speed: до 1/250 сек.
  • Memory Card Type: 1x CFexpress Type A / SD (UHS-II) + 1x SD (UHS-II)
  • ISO: 100-51200 (50-204800)
  • Others: Breathing Compensation, Live Streaming
In Stock Availability
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Code: 100024280
 Sony A7 IV + Lens Sony FE 28-70mm f/3.5-5.6
  • Sensor: 33MP BSI Exmor RS CMOS
  • Sensor Size: Full-frame (35.9 x 23.9 mm)
  • Video: 4K (3840 x 2160) 30p 4:2:2 10-Bit
  • Viewfinder: OLED Quad-VGA с 3 680 000 т.
  • Lenses: Sony E (FE)
  • Autofocus: Хибриден (759 фазови / 425 контрастни т.) с 94% покритие, Eye AF за животни
  • Continuous Shooting: до 10 к./сек.
  • Maximum Shutter Speed: 1/8000 сек.
  • Max Flash Sync Speed: до 1/250 сек.
  • Memory Card Type: 1x CFexpress Type A / SD (UHS-II) + 1x SD (UHS-II)
  • ISO: 100-51200 (50-204800)
  • Others: Breathing Compensation, Live Streaming
In Stock Availability
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Code: 100024281
All offers for Sony A7 IV with prices from 2499,00 / 4887,62 лв. to 2699,00 / 5278,78 лв.Close
Camera Sony A7R V

  • Sensor: 61MP (Exmor R BSI CMOS)
  • Sensor Size: Full-Frame (35.7 x 23.8mm)
  • Video: UHD 8K (7680 x 4320) 20p 4:2:0 10-Bit + 4K (3840 x 2160) 60p 4:2:2 10-Bit
  • Viewfinder: 0.64" QXGA OLED с 9 440 000 т.
  • Lenses: Sony E (FE)
  • Autofocus: Хибриден (693 фазови т.) + AI + Deep Learning
  • Continuous Shooting: до 10 к./сек. (мех.), до 7 к./сек. (ел.)
  • Maximum Shutter Speed: 1/8000 сек.
  • Max Flash Sync Speed: 1/250 сек.
  • Memory Card Type: 2х SD (UHS-II) или 2x CFexpress Type A
  • ISO: 100 - 32000 (50 - 102400)
  • Others: 8 стъпки стабилизация, Процесор EXPEED XR, подвижен по 4 оси дисплей
In Stock Availability
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Code: 100024321
Camera Sony A7C II

  • Sensor: 33MP Exmor R BSI CMOS
  • Sensor Size: Full-Frame (35.9 x 23.9 mm)
  • Video: UHD 4K 60p 4:2:2 10-Bit
  • Viewfinder: 2 360 000т (0.7x) OLED
  • Lenses: Sony E
  • Autofocus: AI AF с 759 т. с фазова детекция (495 за видео)
  • Continuous Shooting: до 10 к/сек
  • Maximum Shutter Speed: 1/4000 сек мех., 1/8000 сек ел.
  • Max Flash Sync Speed: до 1/160 сек
  • Memory Card Type: 1x SD/SDHC/SDXC
  • ISO: 100 - 51200 (50 - 204800)
  • Others: S-Log3, S-Gamut3, S-Cinetone, LUTs, USB Streaming
In Stock Availability
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Code: 100024375
Camera Sony A7C II + Lens Sony FE 28-60mm f / 4-5.6
  • Sensor: 33MP Exmor R BSI CMOS
  • Sensor Size: Full-Frame (35.9 x 23.9 mm)
  • Video: UHD 4K 60p 4:2:2 10-Bit
  • Viewfinder: 2 360 000т (0.7x) OLED
  • Lenses: Sony E
  • Autofocus: AI AF с 759 т. с фазова детекция (495 за видео)
  • Continuous Shooting: до 10 к/сек
  • Maximum Shutter Speed: 1/4000 сек мех., 1/8000 сек ел.
  • Max Flash Sync Speed: до 1/160 сек
  • Memory Card Type: 1x SD/SDHC/SDXC
  • ISO: 100 - 51200 (50 - 204800)
  • Others: S-Log3, S-Gamut3, S-Cinetone, LUTs, USB Streaming
Code: 100024376
All offers for Sony A7C II with prices from 2449,00 / 4789,83 лв. to 2749,00 / 5376,58 лв.Close
Camera Sony A7C II (silver)

  • Sensor: 33MP Exmor R BSI CMOS
  • Sensor Size: Full-Frame (35.9 x 23.9 mm)
  • Video: UHD 4K 60p 4:2:2 10-Bit
  • Viewfinder: 2 360 000т (0.7x) OLED
  • Lenses: Sony E
  • Autofocus: AI AF с 759 т. с фазова детекция (495 за видео)
  • Continuous Shooting: до 10 к/сек
  • Maximum Shutter Speed: 1/4000 сек мех., 1/8000 сек ел.
  • Max Flash Sync Speed: до 1/160 сек
  • Memory Card Type: 1x SD/SDHC/SDXC
  • ISO: 100 - 51200 (50 - 204800)
  • Others: S-Log3, S-Gamut3, S-Cinetone, LUTs, USB Streaming
In Stock Availability
Order it now and we will send it today
Free Shipping
Code: 100024377
Camera Sony A7C II (silver) + Lens Sony FE 28-60mm f / 4-5.6
  • Sensor: 33MP Exmor R BSI CMOS
  • Sensor Size: Full-Frame (35.9 x 23.9 mm)
  • Video: UHD 4K 60p 4:2:2 10-Bit
  • Viewfinder: 2 360 000т (0.7x) OLED
  • Lenses: Sony E
  • Autofocus: AI AF с 759 т. с фазова детекция (495 за видео)
  • Continuous Shooting: до 10 к/сек
  • Maximum Shutter Speed: 1/4000 сек мех., 1/8000 сек ел.
  • Max Flash Sync Speed: до 1/160 сек
  • Memory Card Type: 1x SD/SDHC/SDXC
  • ISO: 100 - 51200 (50 - 204800)
  • Others: S-Log3, S-Gamut3, S-Cinetone, LUTs, USB Streaming
In Stock Availability
Order it now and we will send it today
Free Shipping
Code: 100024378
All offers for Sony A7C II (silver) with prices from 2449,00 / 4789,83 лв. to 2749,00 / 5376,58 лв.Close
Camera Sony A7C II + Lens Sony FE 28-60mm f / 4-5.6
  • Sensor: 33MP Exmor R BSI CMOS
  • Sensor Size: Full-Frame (35.9 x 23.9 mm)
  • Video: UHD 4K 60p 4:2:2 10-Bit
  • Viewfinder: 2 360 000т (0.7x) OLED
  • Lenses: Sony E
  • Autofocus: AI AF с 759 т. с фазова детекция (495 за видео)
  • Continuous Shooting: до 10 к/сек
  • Maximum Shutter Speed: 1/4000 сек мех., 1/8000 сек ел.
  • Max Flash Sync Speed: до 1/160 сек
  • Memory Card Type: 1x SD/SDHC/SDXC
  • ISO: 100 - 51200 (50 - 204800)
  • Others: S-Log3, S-Gamut3, S-Cinetone, LUTs, USB Streaming
Code: 100024376
Camera Sony A7C II

  • Sensor: 33MP Exmor R BSI CMOS
  • Sensor Size: Full-Frame (35.9 x 23.9 mm)
  • Video: UHD 4K 60p 4:2:2 10-Bit
  • Viewfinder: 2 360 000т (0.7x) OLED
  • Lenses: Sony E
  • Autofocus: AI AF с 759 т. с фазова детекция (495 за видео)
  • Continuous Shooting: до 10 к/сек
  • Maximum Shutter Speed: 1/4000 сек мех., 1/8000 сек ел.
  • Max Flash Sync Speed: до 1/160 сек
  • Memory Card Type: 1x SD/SDHC/SDXC
  • ISO: 100 - 51200 (50 - 204800)
  • Others: S-Log3, S-Gamut3, S-Cinetone, LUTs, USB Streaming
In Stock Availability
Order it now and we will send it today
Free Shipping
Code: 100024375
All offers for Sony A7C II with prices from 2449,00 / 4789,83 лв. to 2749,00 / 5376,58 лв.Close
Camera Sony A7C II (silver) + Lens Sony FE 28-60mm f / 4-5.6
  • Sensor: 33MP Exmor R BSI CMOS
  • Sensor Size: Full-Frame (35.9 x 23.9 mm)
  • Video: UHD 4K 60p 4:2:2 10-Bit
  • Viewfinder: 2 360 000т (0.7x) OLED
  • Lenses: Sony E
  • Autofocus: AI AF с 759 т. с фазова детекция (495 за видео)
  • Continuous Shooting: до 10 к/сек
  • Maximum Shutter Speed: 1/4000 сек мех., 1/8000 сек ел.
  • Max Flash Sync Speed: до 1/160 сек
  • Memory Card Type: 1x SD/SDHC/SDXC
  • ISO: 100 - 51200 (50 - 204800)
  • Others: S-Log3, S-Gamut3, S-Cinetone, LUTs, USB Streaming
In Stock Availability
Order it now and we will send it today
Free Shipping
Code: 100024378
Camera Sony A7C II (silver)

  • Sensor: 33MP Exmor R BSI CMOS
  • Sensor Size: Full-Frame (35.9 x 23.9 mm)
  • Video: UHD 4K 60p 4:2:2 10-Bit
  • Viewfinder: 2 360 000т (0.7x) OLED
  • Lenses: Sony E
  • Autofocus: AI AF с 759 т. с фазова детекция (495 за видео)
  • Continuous Shooting: до 10 к/сек
  • Maximum Shutter Speed: 1/4000 сек мех., 1/8000 сек ел.
  • Max Flash Sync Speed: до 1/160 сек
  • Memory Card Type: 1x SD/SDHC/SDXC
  • ISO: 100 - 51200 (50 - 204800)
  • Others: S-Log3, S-Gamut3, S-Cinetone, LUTs, USB Streaming
In Stock Availability
Order it now and we will send it today
Free Shipping
Code: 100024377
All offers for Sony A7C II (silver) with prices from 2449,00 / 4789,83 лв. to 2749,00 / 5376,58 лв.Close
vlogging camera Sony ZV-E1

  • Sensor: 12.1MP Full-Frame (35.6 x 23.8 mm) Exmor R BSI CMOS
  • Video: UHD 4K60p RawXAVC HS 4:2:2 10-Bit, Full HD 120p
  • Memory: 1x SD/SDHC/SDXC (UHS-II)
  • ISO: 80-102400 (40-409600)
  • Lenses: Sony E
  • Display: 3" removable touchscreen LCD
  • Power supply: 1x NP-FZ100 (approx. 570 k)
  • Controllable microphone with 3 capsules
  • Hybrid AF with 759 points and AI
  • AI Auto-Framing
  • Product Showcase
  • S-Log3, S-Gamut3, S-Cinetone, LUTs
  • USB streaming
Price: 2759,00/ 5396,13 лв.
Code: 100024350
 Sony ZV-E1 + Lens Sony FE 28-60mm f / 4-5.6
  • Sensor: 12.1MP Full-Frame (35.6 x 23.8 mm) Exmor R BSI CMOS
  • Video: UHD 4K60p RawXAVC HS 4:2:2 10-Bit, Full HD 120p
  • Memory: 1x SD/SDHC/SDXC (UHS-II)
  • ISO: 80-102400 (40-409600)
  • Lenses: Sony E
  • Display: 3" removable touchscreen LCD
  • Power supply: 1x NP-FZ100 (approx. 570 k)
  • Controllable microphone with 3 capsules
  • Hybrid AF with 759 points and AI
  • AI Auto-Framing
  • Product Showcase
  • S-Log3, S-Gamut3, S-Cinetone, LUTs
  • USB streaming
Price: 3059,00/ 5982,88 лв.
Code: 100024351
All offers for Sony ZV-E1 with prices from 2759,00 / 5396,13 лв. to 3059,00 / 5982,88 лв.Close
vlogging camera Sony ZV-E1 + Lens Sony FE 28-60mm f / 4-5.6
  • Sensor: 12.1MP Full-Frame (35.6 x 23.8 mm) Exmor R BSI CMOS
  • Video: UHD 4K60p RawXAVC HS 4:2:2 10-Bit, Full HD 120p
  • Memory: 1x SD/SDHC/SDXC (UHS-II)
  • ISO: 80-102400 (40-409600)
  • Lenses: Sony E
  • Display: 3" removable touchscreen LCD
  • Power supply: 1x NP-FZ100 (approx. 570 k)
  • Controllable microphone with 3 capsules
  • Hybrid AF with 759 points and AI
  • AI Auto-Framing
  • Product Showcase
  • S-Log3, S-Gamut3, S-Cinetone, LUTs
  • USB streaming
Price: 3059,00/ 5982,88 лв.
Code: 100024351
 Sony ZV-E1

  • Sensor: 12.1MP Full-Frame (35.6 x 23.8 mm) Exmor R BSI CMOS
  • Video: UHD 4K60p RawXAVC HS 4:2:2 10-Bit, Full HD 120p
  • Memory: 1x SD/SDHC/SDXC (UHS-II)
  • ISO: 80-102400 (40-409600)
  • Lenses: Sony E
  • Display: 3" removable touchscreen LCD
  • Power supply: 1x NP-FZ100 (approx. 570 k)
  • Controllable microphone with 3 capsules
  • Hybrid AF with 759 points and AI
  • AI Auto-Framing
  • Product Showcase
  • S-Log3, S-Gamut3, S-Cinetone, LUTs
  • USB streaming
Price: 2759,00/ 5396,13 лв.
Code: 100024350
All offers for Sony ZV-E1 with prices from 2759,00 / 5396,13 лв. to 3059,00 / 5982,88 лв.Close
Camera Sony A7R IV

  • Sensor: 61MP (Exmor R BSI CMOS)
  • Sensor Size: Full-Frame (35.7 x 23.8mm)
  • Video: UHD 4K30p (HLG & S-Log3) ext. / 4: 2: 2 8-Bit DCI 4K External Recording
  • Viewfinder: 0.5 "UXGA OLED with 5,760,000t.
  • Lenses: Sony E (FE)
  • Autofocus: Hybrid (567 phase / 425 contrast points)
  • Continuous Shooting: up to 10kg / sec.
  • Maximum Shutter Speed: 1/8000 sec.
  • Max Flash Sync Speed: 1/250 sec.
  • Memory Card Type: 2 x SD / SDHC / SDXC
  • ISO: 100-32000
Code: 100024136
Camera Sony A7CR

  • Sensor: 61MP Exmor R BSI CMOS
  • Sensor Size: Full-Frame (35.7 x 23.8 mm)
  • Video: UHD 4K 60p 4:2:2 10-Bit
  • Viewfinder: 2 360 000т (0.7x) OLED
  • Lenses: Sony E
  • Autofocus: AI AF с 693 т. с фазова детекция
  • Continuous Shooting: до 8 к/сек
  • Maximum Shutter Speed: 1/4000 сек мех., 1/8000 сек ел.
  • Max Flash Sync Speed: до 1/160 сек
  • Memory Card Type: 1x SD/SDHC/SDXC
  • ISO: 100 - 32000 (50 - 102400)
  • Others: S-Log3, S-Gamut3, S-Cinetone, LUTs, USB Streaming, 240.8MP Pixel Shift Multi Shooting
Code: 100024379
Camera Sony A7CR (silver)

  • Sensor: 61MP Exmor R BSI CMOS
  • Sensor Size: Full-Frame (35.7 x 23.8 mm)
  • Video: UHD 4K 60p 4:2:2 10-Bit
  • Viewfinder: 2 360 000т (0.7x) OLED
  • Lenses: Sony E
  • Autofocus: AI AF с 693 т. с фазова детекция
  • Continuous Shooting: до 8 к/сек
  • Maximum Shutter Speed: 1/4000 сек мех., 1/8000 сек ел.
  • Max Flash Sync Speed: до 1/160 сек
  • Memory Card Type: 1x SD/SDHC/SDXC
  • ISO: 100 - 32000 (50 - 102400)
  • Others: S-Log3, S-Gamut3, S-Cinetone, LUTs, USB Streaming, 240.8MP Pixel Shift Multi Shooting
Code: 100024380
Camera Sony A7S III

  • Sensor: 12.1MP Exmor R BSI CMOS
  • Sensor Size: Full-Frame (35.6 x 23.8 mm)
  • Video: UHD 4K 120p 4: 2: 2 10-Bit + 4.2K (4264 x 2408) 60p 16-Bit RAW external recording
  • Viewfinder: 0.64 "QXGA OLED с 9 440 000 т.
  • Lenses: Sony E (FE)
  • Autofocus: Hybrid (759 phase / 425 contrast points)
  • Continuous Shooting: up to 10 hp / sec.
  • Maximum Shutter Speed: 1/8000 sec
  • Max Flash Sync Speed: 1/250 sec
  • Memory Card Type: 2x SD (UHS-II) or 2x CFexpress Type A
  • ISO: 80 - 102400 (40 - 409600)
  • Others: Special cooling system for video recording
In Stock Availability
Order it now and we will send it today
Free Shipping
Code: 100024207
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